SEO Best Practices to Help you SEO like a Pro!
You don’t have to be a digital marketing expert to master SEO best practices. Here are a few SEO Dos and Don’ts that you can start using today.
DON’T Choose a long list of keywords that you think your audience should be searching for. YOU are not your audience – subject matter expert, absolutely. However, to be successful, an SEO strategy needs to be focused around the needs of your audience.
DO – Develop mini content collections around a central theme integrating keywords that are relevant to your audience. Use a free tool like Google Keyword Planner to choose keywords with a high average monthly search volume.
DON’T – Take your brand-spanking new keyword list and stuff them into your content. That’s called keyword stuffing – and you’re better than that.
DO – Write high-quality, easy-to-read content. Speak to your audience with authority and work in your keywords when it feels natural. Instead of resorting to keyword stuffing, use different strategies, like using keywords that you want to rank for as anchor text in hyperlinks when linking to additional assets within your site.
DON’T – Repeat on-page content verbatim anywhere. Ever. Just don’t do it.
DO – Change it up a bit while maintaining your keyword(s) in the text. You don’t have to do a massive re-write, make some edits so the content feels fresh when crawled.
To discuss your SEO strategy, contact Pam Turner today.